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Dismantling SEO Myths
Saturday, 16 January 2010 22:00 WIB
 As in business, nothing is constant and absolute in SEO. But with knowledge, you can get rid of the myths about SEO in order to avoid waste of your time and energy.
Myths about SEO is probably the most damaging is the guarantee of success. Remember this: SEO is a moving target and the target with a certain time period, "guarantee" of success on an SEO method has proved ineffective. SEO from year to year changes, even the more narrow the count is not just a matter of years but a matter of months.
Keyword meta tags: after years of mystery surrounding meta tags keywords, be assured that this time google does not use this data to determine the results of the search position. Although you may want to use the keyword meta tags as a reference in order to continue to be tracked in the optimization of individual pages, do not rely on it to win the first rank elusive. For the record, Yahoo! apparently continue to use the keyword meta tags, although Bing no decision about it. Keeping the keyword meta tag may offer some assurance, but only in case if only a search engine such factors enter into the algorithm.
Meta descriptions: back to the year 2007 or earlier and you will find almost every SEO talk about the right length for meta descriptions. At that time, meta descriptions are shown in the SERPs are always a few lines of text are determined by the site owner, but not anymore. Google's algorithm now takes matching lines / phrase in the page content related to the search query and selective in presenting content parts in the SERPs snippets. Be sure to do your keyword research when preparing new content.
Keyword Density: At a certain point in the evolution of SEO, one sees that following a certain keyword density helps to optimize the content. As you might imagine, every SEO from Maryland to Marakesh lift it. While it may be some truth to the idea that time (because the search engine spiders can detect a pattern) but this is the case today little merit. Ensuring optimized content pages including the keyword is important - the actual percentage (keyword density) is more important to searchers than the myth of real mathematicians.
Dynamic URLs: three major search engines have made great strides in how they manage dynamic urls. The result is that the concerns of duplicate content (web-disaster for a large web) is much less today. The parameters most commonly used and avoided (eg session ID, the attributes of the product) is "known" by search engines, so no extra effort required to convert them to SEO friendly format. Including canonical link tag can be "meberi know" the search engines to index the preferred URL, not a long, dynamic version.
Flash: Although search engines (Google especially) will be getting better at indexing content contained in Flash, but it's still a long way to go. Used to have a web site full-Flash will generate SERPs the poor performance, but the reality is that the first use of Flash to the present gives you fewer choices for SEO when compared with pages rich in content. But that does not mean bad SEO. You can focus on SEO factors, such as building a high authority links, and get equally good results.
Source: www.divren.co.id
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