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I still recalcitrant Using Flash Intro!
Saturday, 22 August 2009 15:00 WIB
Has been no research that says effective Flash intro on a website.
However, some time browsing my website company Indonesia, many use this
intro. Flash Intro is an opening in the form of Flash that greet us
every time we opened a web site. For most visitors, this is provoking.
First, the site forces visitors to install the Flash player (if
browsernya not equipped with the tools). Second, the visitors were
forced to see the intro each time you log in to the site. Indeed, the
intro can be ignored (skip), but visitors still must fight for the
extra click on the skip button.
Unfortunately, this irritation visitors are still ignored by many
site owners, especially corporate sites. When a colleague akan
korporatnya building site, he told the importance of vibrant flash
intro. "With the flash intro, the theme of the website and the promo
that is currently being carried out immediately seen by visitors as a
web site," he said.
If it was three years ago, an argument that does not surprise me.
But now? At many research indicates flash intro is that the goods? Oh
my God. I had to re-write this.
In November 2003 Marketing Sherpa survey results indicate that at
that time felt, surprisingly, that is 80% of hate flash intro. Some 579
respondents to provide commentary, and most feel flash intro is
something that disrupt and prevent them directly to get the information
they need.
Then as the solution? Many web sites offer the option "Skip
Intro". This clear solution "maksa". If this should be in the
intro-skip, and intro to what this is made with hard toil? Moreover
fact: skip intro button is clicked the most by Internet users.
But if the aim is to easily seen by visitors, many solutions.
Among others, with the layout and navigation in the right. But it seems
many web site owners a lazy way of thinking is preferred by visitors.
They prefer the traditional approach to marketing: if a web visitor can
dibombardir such as in TV ads. What is that like to see the same ad
repeatedly on TV? The same can be asked on the web: who is like a flash
intro to see the same repeated?
Web site visitors are not patient when they make browsing. "No
matter how kerennya a web site, if the user does not feel they would be
practical to move to competitors' sites," said Theresa Cunnington,
senior usability consultant at iFocus as quoted from InfoWorld. In this
case, the flash intro is an example of the least favored visitor when
visiting a web site. "Flash animations are an obvious, yet Stellar,
example of what users hate in a Web site; the skip intro button is the
most used button on the Internet."
It is very clear is not it? So, why still recalcitrant also make flash intro that impede the visitor entrance to our site?
Sumber: www.virtual.co.id
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